Plaid
74 Case Studies
A Plaid Case Study
BlueVine, a fintech lender focused on small businesses, needed frequent, reliable, and accurate financial data to underwrite more loans and speed decisions. To solve this, BlueVine integrated Plaid (including Auth, Transactions, and Plaid Exchange) to capture user-permissioned transaction history and instant bank connections for cash-flow underwriting.
With Plaid, BlueVine automated underwriting and shortened time-to-decision—making loan decisions 4x faster than a competing platform—while applicants complete the bank-connection step 150% faster and convert 7% more often when using Plaid. Plaid’s integration also helped BlueVine move faster in the pandemic (supporting thousands of PPP loans and contributing to nearly $9 billion disbursed), reduced underwriting overhead, and increased funding velocity and draw rates for small-business customers.
Herman Man
Chief Product Officer