Case Study: Public streamlines onboarding and secure authentication with Plaid

Making the markets work for everyone

Public, a fintech investing platform, wanted to make onboarding faster and easier while keeping the experience secure as it worked to grow its user base. The company needed a way to help new users connect and authenticate bank accounts quickly, reduce drop-off from a complex sign-up flow, and safely support funding and account verification.

Using Plaid, Public streamlined onboarding with fast bank authentication, secure identity checks for new payment methods, and easy ACH transfers for funding accounts. Plaid helped Public reduce friction, lower fraud risk, and improve the investing experience, with Public noting that 75% of users who join from short-term trends go on to diversify and stay engaged on the platform.

Public

MaryAlexa Divver

Head of Product, Infrastructure & Assets