Plaid
74 Case Studies
A Plaid Case Study
Petal, a fintech credit startup focused on bringing credit to people new to credit, needed a secure way for applicants to share banking data so it could perform cash flow underwriting and broaden access. Petal turned to Plaid, using Plaid’s secure bank connections (e.g., Auth and Transactions) to let applicants link their financial accounts during the application process.
With Plaid, applicants connect accounts and Petal feeds real-time cash flow data into its proprietary underwriting algorithms; about 35% of recent approvals used this approach and 66% of members approved in the past year have connected an account via Plaid. Petal reports that Plaid-enabled cash flow underwriting produced 30% lower current-to-late roll rates versus credit bureau-only underwriting, reducing portfolio risk and improving member outcomes.
Roy Simkhay
VP Product