Case Study: LendingTree achieves 60% more logins and 3.7x revenue per user with Plaid

LendingTree boosts engagement by giving users a holistic view of their finances

LendingTree, the nation’s largest online lending marketplace, faced a challenge: customers only returned infrequently because most people need a loan rarely. To boost engagement and become users’ financial hub, LendingTree partnered with Plaid to give users the option to securely connect their financial accounts and share permissioned data.

Plaid enabled LendingTree to link accounts at 11,000+ institutions so the company could analyze balances and transactions and deliver personalized insights, budgeting tips, and loan details. As a result, LendingTree users who connect with Plaid log in 60% more often, generate 3.7x more revenue per month, and 56% have submitted a loan request (vs. 14% for non‑Plaid users); among LendingTree’s 16.5 million users, 50% saw their credit score improve by an average of 50 points within six months.

LendingTree

Bryce Mcavoy

Senior Product Manager