Case Study: Invitation Homes reduces lease application time and fraud risk with Plaid

Invitation Homes reduced lead-to-lease time by 60%

Invitation Homes, a major U.S. home leasing company, wanted to make its rental application and touring process faster while reducing fraud risk. As housing demand rose and rental scams became more sophisticated, the company needed a seamless way to verify applicant identities and income without adding friction. It turned to Plaid, using Plaid Identity Verification and Plaid Income tools to support a smoother leasing experience.

With Plaid, Invitation Homes added instant identity verification during self-guided tours and digital income verification during applications, using connected financial accounts and multiple fraud signals. The results were significant: lead-to-lease time dropped by 60%, income verification time fell from 4 days to under 2, and application cancellations due to insufficient documentation declined by 18%.

Invitation Homes