Case Study: Esusu achieves 35% reduction in user attrition and 25 hours/month time savings with Plaid

How Esusu helps renters build credit

Esusu, a fintech founded by Samir Goel and Abbey Wemimo that digitizes traditional rotational savings clubs for low-to-middle-income and immigrant communities, faced scaling challenges as enrollment approached 20,000 users: their original payment processor couldn’t integrate with enough banks, forcing them to turn people away. To solve onboarding and bank-linking reliability, Esusu turned to Plaid and its account-authentication tools.

Esusu implemented Plaid Auth (and uses Plaid Balance for real-time balances) to enable instant account authentication, validate fund sufficiency, and reduce overdrafts; Plaid’s API and support also cut development and support time. As a result, Esusu’s Net Promoter Score rose to 66, user attrition fell 35%, the team saved an estimated 25 hours per month, and the company gained bandwidth to pursue its goal of 100,000 users—thanks to Plaid.

Esusu

Samir Goel

Co-Founder