Case Study: GoFundMe accelerates secure ACH contributions with Plaid

GoFundMe powers secure ACH contributions with Plaid for its $40B giving platform

GoFundMe, a charitable giving platform, sought to accelerate payments and make intentional charitable giving more accessible through its fee-free donor-advised fund, Giving Funds. A key challenge was providing an affordable and secure payment option for the majority of Americans who have a bank account but may not use other wealth management tools. To achieve this, GoFundMe partnered with Plaid to implement ACH bank transfers.

Using Plaid, GoFundMe provided a trusted and seamless way for donors to link their bank accounts and make secure contributions. The solution improved donor conversion, enabled recurring contributions to foster a habit of giving, and ensured funds flowed quickly to nonprofits. Plaid's security and compliance standards also protected both donors and the platform. As a result, GoFundMe is empowering a new generation of donors and helping to mobilize billions of dollars currently sitting idle in traditional donor-advised funds.

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