Case Study: Wethos achieves 6x user retention and a 6-week embedded banking launch with Plaid (partnering with Unit)

Embedded banking boosts retention 6x for tech startup

Wethos, a New York-based startup that helps independent contractors form and run small studios, needed to embed business banking into their platform without spending two years and $2M building it themselves. They partnered with Unit + Plaid, using Plaid Link, Plaid Exchange (and Plaid Auth/Balance) to let customers connect external bank accounts, securely share financial data, and avoid storing sensitive account details.

With Plaid providing fast account connectivity, processor tokens, and fraud signals while Unit handled BaaS and compliance, Wethos launched banking in just six weeks with two engineers. The results speak for themselves: users who bank with Wethos are retained at a 6x higher rate, Wethos is seeing 40% month-over-month growth, and the platform processed $1.5M in payments within six months—while connected bank payments cost roughly 3x less than other processors.

Wethos

Claire Humphreys

COO and Co-Founder