Case Study: Ellevest achieves a 2.1x increase in onboarding conversion with Plaid

Ellevest offers financial services optimized for women

Ellevest, the women-focused financial learning, coaching and investment platform, needed a better way for members to connect bank accounts after its previous data provider caused slow, friction-filled onboarding and low conversion. To support a new line of banking products and memberships, Ellevest chose Plaid for account-connection and financial-data services.

Plaid delivered a unified, instant account-linking flow, broader institution coverage, easy-to-customize UX and identity verification to help block fraud. The change doubled onboarding success—Ellevest’s conversion rate rose 2.1x (a 111% increase)—and Plaid now covers 100% of the financial accounts members attempt to connect, speeding activation and improving security.

Ellevest

Aria Woodley

Vice President Growth