Case Study: Drop achieves rapid growth and personalized, frictionless rewards with Plaid

Drop - Customer Case Study

Drop, a customer loyalty rewards platform, needed a frictionless, consumer-first way to reward users based on their actual spending rather than restrictive corporate partnerships and clunky loyalty cards. Facing messy transaction data and industry friction, Drop turned to Plaid and its Transactions product for clean transactional data and a simple, fast integration.

Using Plaid’s Transactions, Drop consolidated connected bank and card data to deliver personalized rewards, remove physical cards and irrelevant offers, and let most engineers focus on the core product instead of data plumbing. Plaid’s integration helped power rapid growth — over half a million U.S. members in five months and more than one million members in about two years, while staff grew from five to over 30 — enabling Drop to scale quickly without hiring proportional engineering resources and saving significant time and cost.

Drop

Daniel Whiffing

Technical Lead