Case Study: Credit Union of Texas improves member personalization with Plaid

Credit Union of Texas is turning transaction data into insights

Credit Union of Texas (CUTX) is a U.S. banking institution serving more than 160,000 members. To better understand member spending patterns and preferences from messy, inconsistent card transaction data, CUTX turned to Plaid and its Plaid Enrich product to uncover insights that could improve digital banking experiences and personalized offers.

With Plaid, CUTX was able to enrich transaction data, identify trends and recurring payments, and tailor services more effectively to individual members. Plaid helped the credit union deliver more relevant digital experiences, boost member satisfaction, engagement, and retention, and do so quickly—the integration took about a week, with an almost immediate return on investment.

Credit Union of Texas

Revanth Reddy

Head of Digital, Data & Analytics