Case Study: Chime achieves 3.2x more account funding and 3x higher 12-month retention with Plaid

Chime aims to help its members get ahead by making money management easy

Chime, a mobile-first banking platform that partners with The Bancorp Bank and Stride Bank, set out to help members get ahead financially but faced challenges around seamless digital onboarding, account funding, and costly overdraft exposure. To simplify linking outside bank accounts and speed up funding, Chime turned to Plaid.

Plaid provided account-linking and balance-check services that connect to 10,000+ U.S. banks to verify ownership, speed transfers, and prevent overdrafts; as a result, Chime users who connect with Plaid are 3.2x more likely to fund their accounts, 3x more likely to be active after 12 months, and spend 5x more in their first year—boosting retention, engagement, and faster access to funds for Chime members.

Chime

Zach Smith

Senior Vice President of Product