Case Study: Brigit prevents overdrafts and saves users over $100M with Plaid

Brigit - Customer Case Study

Brigit is a membership app that helps people living paycheck-to-paycheck avoid overdraft fees and predatory payday loans by providing budgeting tools, balance alerts, cash-flow predictions, and interest-free advances. To model cash flow and connect to users’ bank accounts, Brigit relies on Plaid’s transactions data and API to track accounts, verify identity and employment, and detect when users are at risk of overdrafting.

Plaid’s reliable, easy-to-integrate data let Brigit launch quickly (integration took just weeks) and power real-time alerts and transfers, enabling interest-free advances up to $250 and tailored financial guidance. With Plaid, Brigit has helped more than 100,000 users avoid payday loans and overdrafts, saving users an average of $500 per year and more than $100 million in total fees and interest; Plaid also delivers about 20% better coverage of transaction categories versus the nearest competitor.

Brigit

Zuben Mathews

Co-Founder