Case Study: Possible cuts application time 37% and boosts approval rates 10% with Plaid Layer

Breaking the debt cycle with small dollar lending

Possible, a small-dollar lending company on a mission to help everyday Americans break the debt cycle, needed to rebuild trust in a crowded market while making onboarding fast and secure. To address slow, friction-filled applications and fraud risk, Possible partnered with Plaid and adopted Plaid Layer to streamline linked bank account integration and simplify the new-customer experience.

Plaid’s Layer implementation cut the time to complete applications by up to 37% and raised application approval rates by roughly 10%, enabling Possible to deliver funds faster and serve more customers; the integration was completed in under six weeks and included embedded security checks that improved data confidence and customer trust.

Possible

Jonny Palmer

Director, Product Management