Case Study: Approve Owl doubles web-lead sales and speeds loan decisions with Plaid

Approve Owl helps car dealerships compete with big lenders

Approve Owl, a fintech that helps independent car dealerships compete with larger lenders, needed a reliable way to verify applicants’ income during the loan application process. To solve this, Approve Owl integrated Plaid Assets so buyers can link their financial accounts and give permissioned access to a snapshot of their finances.

Using Plaid, Approve Owl delivers verified “uniform bank statements” to dealerships, speeding underwriting and improving decision quality: customers who link accounts are 50% more likely to continue their buying journey, dealerships shave 30 minutes off the sales cycle, proof‑of‑income fraud drops by 20%, and sales from web leads double on average. Plaid’s data thus helps dealerships approve more good borrowers while streamlining the buyer experience.

Approve Owl

Greg Chaney

Co-Founder