Case Study: Coinbase scales secure crypto onboarding and ID verification with Plaid

A look at the future of crypto with Coinbase

Coinbase, a global cryptocurrency exchange, faced the challenge of scaling user onboarding during periods of massive growth, such as after their Super Bowl advertisement, while maintaining stringent security, compliance, and anti-fraud measures. To achieve this seamless yet secure experience, they partnered with the vendor Plaid for identity verification and KYC processes.

By integrating Plaid's solutions, Coinbase was able to create a highly seamless and rapid user onboarding flow. This partnership allowed them to successfully scale to handle a huge influx of new signups from major events, ensuring a smooth user experience while effectively managing risk and compliance. The collaboration with Plaid has been a key component in Coinbase's strategy to set the standard for crypto onboarding.

Coinbase

Emilie Choi

President and COO