Case Study: Branch achieves real-time payments and connected financial accounts with Plaid

A fast, flexible payday solution

Branch, a workforce payments platform, needed a seamless and secure way for its users to connect their bank accounts to their Branch Wallets. Their goal was to facilitate instant payments and provide a real-time view of finances for workers living paycheck to paycheck. To achieve this, they turned to Plaid for its data connectivity solutions.

Using Plaid, Branch enabled its users to instantly connect to over 7,000 fintech apps and services on Plaid's network. This integration allows users to view up-to-the-second financial data to make better decisions. The solution was a success, with over 600,000 connections made by more than 400,000 users, typically in under 60 seconds. Partnering with Plaid helped Branch build differentiated products and solidify its place in users' financial lives.

Branch

Ahmed Siddiqui

Head of Product