Case Study: The Cape House Team achieves creative freedom and a standout real estate website with Placester

The Cape House Team gets creative freedom with Placester

The Cape House Team is a five-person real estate group based in Yarmouth Port, MA, led by Katie Clancy. Facing limited time and budget and the need to stand out in a competitive Cape Cod market, they were initially intimidated by building a professional website and required IDX and enhanced blog/video capabilities to support their content marketing strategy.

Using Placester’s library of design templates, IDX integration, and no-code tools — plus support from Placester Academy and on-demand services — the team launched thecapehouseteam.com and later completed a codeless redesign. The result: a scalable, attractive site that saves time and money, draws positive client feedback for usability and design, and helps the team showcase listings and grow their business online.

The Cape House Team

Katie Clancy

Team Lead