Case Study: Shay Hata achieves $10M+ in first-year sales and wins every listing with Placester

Shay Hata Winning Listings with Placester

Shay Hata, a new agent with Berkshire Hathaway KoenigRubloff in Chicago, needed a professional, mobile‑responsive website to establish credibility, streamline client communication, and win listings. As a newcomer competing against more experienced agents, her challenge was to present a sophisticated marketing image and efficiently educate buyers and sellers without a large development budget or technical upkeep.

Hata customized Placester’s Fremont template, invested in professional photos, and built a content-led site centered on a 25‑post buyer series (and a seller series) she emails to clients as weekly “homework,” plus a Seller Resource page and social sharing. The result: a strong online brand that helped her win every listing presentation, generated over $10M in first‑year sales, saved time (now ~1 hour/week maintenance), and earned consistent client praise.

Shay Hata