Case Study: Realtor Judith Weiniger achieves 5–6 listing appointments and attracts seller leads with Placester

Realtor Judith Weiniger on Creating a Dynamite Mailer

Weiniger Group, led by Realtor Judith Weiniger in Warren, NJ, needed a way to attract seller leads and cut through the noise of crowded email inboxes. With fewer competitors using mail and a desire to reinforce her upscale brand, she aimed to create a high-impact direct-mail piece that would reach homeowners and position her as the local market expert.

She produced an eight-page “40 Top Tips” brochure—designed with a freelance designer, printed on heavy glossy stock, and mailed via USPS Every Door Direct Mail—then supported it with a Facebook promotion and a dedicated landing page (40TopTips.com). A follow-up market-report mailer and distribution in local businesses kept momentum. The campaign generated 5–6 immediate listing appointments (enough for one listing to cover the project cost), led to referrals, and became the cornerstone of an ongoing direct-mail strategy.

Weiniger

Judith Weiniger

Weiniger