Case Study: Atoka Properties' Blake Showalter grows website traffic 4x with Placester

How Blake Showalter Helps Her Agents Make the Most of Placester

Atoka Properties, led by Director of Marketing and Operations Blake Showalter, needed modern, responsive websites and a consistent content strategy to boost traffic and leads across the brokerage and its agents. The challenge was standardizing agent sites, training agents to publish and optimize content, and turning site metrics into growth.

By switching to Placester IDX sites and putting the main-site optimization on autopilot while training agents and using Google Analytics to guide content decisions, Atoka drove a fourfold increase in sessions (23,000 to 91,000) and pageviews (61,000 to 445,000), with average time on page rising from 2 to 3 minutes; a year-over-year March comparison shows sessions jumping from 266 to 34,000 and time on page from 1 to 3.5 minutes. Agent sites now highlight local expertise and social proof, and ongoing analytics-driven tweaks continue to improve traffic and engagement.

Atoka Properties Blake

Blake Showalter

Director of Marketing and Operations