Case Study: CB&A Realtors achieves streamlined web presence and stronger agent recruiting with Placester

CB&A Realtors provides value to their agents with Placester

CB&A Realtors is a 200+ agent brokerage based in Texas serving the Greater Houston area. When founder Chance Brown launched the independent brokerage in 2017, the firm needed a scalable, budget‑friendly technology solution to support agent lead generation, recruitment and a consistent web presence—while remaining simple enough for agents with varied tech skills.

CB&A adopted Placester as its brokerage and individual agent website platform, integrating CRM-driven content, targeted drip and SMS campaigns, and dedicated support and onboarding. The result is a stronger web presence, higher agent adoption and easier onboarding, plus measurable benefits in lead generation and recruiting as the firm expands into new markets.

CB&A Realtors

Chance Brown

Broker/Owner