Case Study: Atoka Properties' Blake Showalter achieves marketing superpowers and scalable agent websites with Placester

Atoka Properties gets marketing superpowers after migrating to Placester

Atoka Properties is a 60+‑agent independent brokerage based in Middleburg, VA, with a four‑person internal team providing agency‑style marketing to agents across Virginia and West Virginia. Facing the need for consistent branding, efficient site management, and better tools for recruiting and retention, Atoka sought a platform that offered seamless design, powerful integrations, and time‑saving workflows.

By migrating to Placester in 2016, Atoka gained a cohesive brokerage site plus individual agent websites managed from one dashboard, along with the Codeless editor, CRM, Zapier integrations, and On‑Demand creative support. The result: faster site edits, stronger lead generation through buyer/seller guides and market snapshots, improved recruiting and retention, and a scalable, cost‑effective solution that helped the brokerage grow while freeing staff to focus on higher‑value work.

Atoka Properties Blake

Shayla Body

Creative Director