Case Study: Banner Health saves 12 months and 12.5% in costs with Placer.ai

Banner Health Saves 12 Mo. and 12.5% in Costs With Strategic Site Selection

Banner Health, a nonprofit health system operating 33 hospitals across six states, needed to decide whether to expand in a suburban town with an existing facility or open a new location in a larger nearby city. The team turned to Placer.ai and its trade area and visit trends data to evaluate whether patients from the city would travel to the suburbs.

Using Placer.ai, Banner Health found that 80% of visitors to its suburban clinic were already coming from the nearby city, giving the organization confidence to move forward with a 15,000-square-foot expansion in the suburban location. The result was a 12.5% lower cost and a launch that was 12 months faster than opening a new site in the city, improving both expansion efficiency and decision-making.

Banner Health

Troy Freeman

Vice President of Real Estate Management