Case Study: Skyscanner boosts ad operations productivity with Placements.io AdSalesOS

Skyscanner From ad chaos to smooth flying

Skyscanner, a global travel search site with 60 million monthly visitors, faced significant challenges in its ad sales operations. Its processes were fragmented across five teams using five different platforms, creating a lack of coordination, bottlenecks, and manual errors. To solve this, Skyscanner partnered with vendor Placements.io and implemented its AdSalesOS platform.

Placements.io provided a solution with its AdSalesOS platform, which acted as a central system to align all teams and streamline the entire quote-to-cash process. The implementation resulted in a major efficiency boost, including a 40% increase in overall operational productivity and 10% time savings for the sales team through automation, allowing Skyscanner to scale its business without adding headcount.

Skyscanner

Terry Hogan

Head of Ad Ops