Case Study: Nine achieves 15% revenue growth with Placements.io

How Placements Pulled Off a Hail Mary for Australia's Media Giant

The customer, Nine, Australia's largest locally owned media company, faced a critical challenge when its ad tech provider gave only 90 days' notice to migrate. This tight deadline involved moving over 200 users and required a crucial integration with AppNexus that did not yet exist, creating a significant operational threat.

The vendor, Placements.io, implemented its AdSalesOS platform, crafting a rapid onboarding plan and developing the world's first AppNexus Publisher Ad Server integration. Placements.io delivered the entire solution within the 90-day window. The results were significant: Nine’s ad operations team gained efficiency by eliminating repetitive tasks, and the sales team unlocked a 15% revenue growth, contributing to the company’s most profitable year on record.

Nine

Ben Campbell

Head of Advertising and Data Products