Case Study: QuickChek achieves 83% lift in foot traffic with PlaceIQ

QuickChek lifted foot traffic among mobile ad targets 83% higher than the control group

QuickChek partnered with PlaceIQ to drive and measure incremental in‑store visits from mobile advertising. Facing the need to re‑engage lapsed customers, reach frequent diners at competing quick‑serve restaurants, and prove the real‑world impact of their media spend, QuickChek worked with PlaceIQ’s location‑based audience activation and measurement capabilities.

PlaceIQ targeted users observed at QuickChek in the past 30 days, lapsed visitors, competitive QSR diners, and commuters during morning, lunch and evening windows, using seasonal creative to boost relevance. The campaign delivered an 83% lift in foot traffic among mobile ad targets versus the control group, while PlaceIQ’s insights on demographics and viewership helped optimize media and improve ROAS.

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