Case Study: PMG achieves a 23% increase in holiday in-store foot traffic with PlaceIQ's Place Visit Stream

PlaceIQ partners with PMG to measure real-time impact of in-store holiday foot traffic

PMG needed to measure the real-time impact of in-store holiday foot traffic for its client Old Navy during the 2018 holiday season. To quantify the offline return on ad spend and quickly optimize tactics, PMG partnered with PlaceIQ and accessed PlaceIQ’s Place Visit Stream via DSP partner The Trade Desk.

PlaceIQ delivered real-world visitation metrics that let PMG optimize campaigns and ad creative in real time; by using high-impact rich media and mining a secondary brand audience, PMG drove 23% more foot traffic versus the primary audience, yielding a reported +23% increase in store visits. PlaceIQ’s Place Visit Stream enabled clear, measurable insights into which tactics were driving in-store results.

PMG

Caitlin Meroney

Senior Programmatic Media Manager