Case Study: Global Cosmetics Retailing Company achieves 2.1x store visit lift and 1.21% Place Visit Rate with PlaceIQ

Increase tourist awareness for global cosmetic retailer’s products & drive foot traffic

Global Cosmetics Retailing Company partnered with PlaceIQ to increase tourist awareness of its products and drive store foot traffic. The retailer faced the challenge of reaching travelers and nearby shoppers with timely, relevant mobile messages and needed a way to measure real-world visits using PlaceIQ’s location intelligence and attribution capabilities.

PlaceIQ deployed targeted audience segments (NOW TOURISTS, NOW SHOPPERS, FASHIONISTAS, LUXURY BEAUTY PURCHASERS) and used location-based creative/offers plus PlaceIQ’s Place Visit Rate (PVR) measurement. The campaign yielded a 1.21% PVR; exposed audiences were 2.1x (110%) more likely to visit versus unexposed A/B controls and 61.4x more likely versus the average PlaceIQ consumer (A/B control PVR 0.57%, open control 0.02%), delivering clear, measurable uplift in visits.