Case Study: Casual Dining Restaurant achieves 77.9x visitation lift (4.75% PVR) with PlaceIQ

Increase awareness for dining chain’s promotion

Casual Dining Restaurant partnered with PlaceIQ to boost awareness for a promotional campaign and better reach diners beyond their own customer base. Facing the challenge of finding and measuring high-value mobile audiences, the brand used PlaceIQ’s location intelligence and foot-traffic attribution (Place Visit Rate) to target relevant consumers such as casual diners, TV viewers on the chain’s programming, nearby audiences, and lapsed visitors.

PlaceIQ implemented zipcode- and behavior-based targeting, TV-viewership overlays, competitor-audience reach, and PVR measurement to connect ads to actual visits. The campaign achieved a Place Visit Rate of 4.75%—a 77.9x lift versus the open control (0.06%)—with strong performance in Chattanooga, Indianapolis, Nashville and Atlanta, demonstrating PlaceIQ’s ability to identify high-value audiences and drive measurable foot traffic.