Case Study: National Hotel Chain achieves 26% lift in visitation from competitive hotel guests with PlaceIQ

How working with a location intelligence company redefined a national hotel chain's approach to mobile media

The National Hotel Chain wanted to understand how its mobile media translated into real-world stays, since online bookings alone undercount visits that occur via walk-ins or other channels. To address this, they partnered with location intelligence vendor PlaceIQ and used audience targeting plus PlaceIQ’s Place Visit Rate (PVR) measurement to connect ad exposure with actual hotel visitation patterns.

PlaceIQ applied location-based targeting and PVR to quantify visits and competitor behaviors, finding 6.09% PVR for people seen at airports and hotels and 4.87% PVR for competitive-hotel visitors, while also revealing that business travelers skew younger, more ethnically diverse, and show specific QSR affinities. PlaceIQ’s measurement demonstrated a 26% lift in visitation to the National Hotel Chain among prior competitive-hotel guests who saw the ads, validating the media strategy and refining the chain’s targeting and competitive set definitions.