Case Study: Kroger increases store visits by 48% with PlaceIQ

Drive foot traffic to Kroger locations for soft drink purchases

Kroger partnered with PlaceIQ to drive in-store purchases of a diet soft drink by using PlaceIQ’s location-intelligence and foot‑traffic attribution capabilities. PlaceIQ identified and targeted devices that regularly shop at Kroger, purchase diet carbonated beverages, or buy weight‑conscious and natural products, leveraging its movement data and Place Visit Rate (PVR) measurement.

PlaceIQ’s targeted campaign increased visit likelihood — audiences exposed to the soft drink ads were 48% more likely to visit a Kroger versus similar unexposed audiences, producing a campaign PVR of 28.27% (vs. mid-group 19.1% and open/control 2.49%), with an 11.4x open lift and 1.5x A/B lift. PlaceIQ also delivered actionable shopper insights (higher indexing among married and single Hispanic parents, preference for Starbucks/California Pizza Kitchen, and Spanish/premium TV viewership) to inform future campaigns.

Kroger