Case Study: Americana Music Triangle builds a global music tourism community with PLA Media

Americana Music Triangle boosts tweet impressions 1400% with PLA Media

PLA Media partnered with Americana Music Triangle to launch a global grassroots movement for American music tourism and build an online community. The challenge was to promote this cultural region, spanning five states and nine music genres, and to drive engagement through a coordinated marketing, publicity, and social media launch.

The solution from PLA Media included a high-profile press conference, a five-state launch tour during National Travel and Tourism Week, and the establishment of a robust social media presence. The results were significant, with PLA Media securing over 276 press pieces and 798.5 million impressions in top-tier publications, while also increasing AMT's Twitter engagement rate by 625% and tweet impressions by over 1400% in the first three months.

Americana Music Triangle