Case Study: Small Business Marketing & Advertising Company achieves 25–50% gains in data security and time savings with PKWARE

Small Business Marketing & Advertising Company - Customer Case Study

Small Business Marketing & Advertising Company needed to modernize how it finds and protects personal data to meet GDPR and CCPA/CPRA requirements and support cross‑border transfers. The company turned to PKWARE and its data discovery and protection solution to address automation, data tracking/classification, custom masking, and related compliance challenges.

PKWARE implemented automated discovery with classification, access control, encryption and masking (redaction/de‑identification) to locate and secure sensitive personal data. As a result PKWARE helped the company locate and classify sensitive data, improve PI/PII protection, increase data security by 25–50% and cut manual protection time by 25–50%, helping the firm demonstrate trust to its brands.