Case Study: LeisureGrow Products Ltd boosts B2B ecommerce growth with PixSell

LeisureGrow Products Ltd launches a six-site B2B ecommerce super-site with PixSell

LeisureGrow Products Ltd, an existing user of Aspin's InterSell and PixSell platforms, faced the challenge of differentiating its six subsidiary brands to boost market presence and customer awareness. There was an internal concern that relying solely on garden centre partnerships could lead to a loss of market relevance, making it essential to establish each brand independently in the consumer market.

Aspin addressed this by developing a complex B2B ecommerce "super-site" consisting of a corporate master website and five individual trade portals for the brands, all feeding from a single data source. This solution provided a consistent user experience while allowing each brand its own identity and enabling retail consumers to browse products and find stockists. The project, successfully launched, achieved LeisureGrow's objective and was hailed as a game-changer, evolving the business into a flexible, 24-hour self-service operation for its customers.

LeisureGrow Products Ltd