Case Study: Nixon achieves 1.8× conversion lift and major engagement gains with Pixlee TurnTo

Why Nixon, Inc. uses Pixlee to Power their Global UGC

Nixon, a premium accessories brand with a highly engaged, youthful fanbase, needed a way to bring authentic customer voices from social channels onto its global e‑commerce sites. The direct-to-consumer team required a fast-to-integrate UGC platform that could handle multi-brand needs and deliver region- and language-specific content across four regions and six languages to build trust and improve onsite engagement.

Nixon implemented Pixlee TurnTo to deploy localized UGC widely across product pages and languages, turning social engagement into site interactions. The result: visitors who interacted with Pixlee content converted 1.8× more, spent 105% more time on site, average order value rose 14%, and repeat visits increased 24%, with the brand continuing to expand its use of the platform.

Nixon

Gary Penn

Global Vice President, Ecommerce and Digital