Case Study: Whistler Blackcomb boosts offseason engagement and gains customer insights with Pixlee TurnTo

Using Photo Campaigns To Better Understand Customers

Whistler Blackcomb, a premier North American ski resort expanding its summer offerings—most notably its mountain bike park—needed to increase offseason engagement and broaden brand awareness by encouraging riders to share their experiences.

Using the Pixlee platform, they ran a user-generated photo contest, quickly moderating and publishing entries to their website for voting and social sharing and promoting the campaign on Facebook and Twitter. The effort generated 3,000+ photo submissions, 3,000+ votes and 2M+ reach/impressions, delivered key demographic insights to refine offseason marketing, and helped showcase their customers.

Whistler Blackcomb

Mike Crowe

Brand And Marketing Supervisor