Case Study: Trupanion builds a community-driven, highly engaged pet insurance brand with Pixlee TurnTo

Trupanion Uses Pixlee to Create a Community-Driven Insurance Brand

Trupanion, a 20-year leader in medical insurance for cats and dogs with over half a million pets insured, needed to build an authentic, community-driven influencer program despite regulatory constraints and a patchwork workflow that began in an Excel sheet. Their goal was to better engage pet owners and veterinary professionals, surface member stories (including those without Instagram), and move beyond one-off social posts to create ongoing community connection.

By adopting Pixlee, Trupanion launched an influencer gallery, used direct uploads and curated campaigns like a Veterinary Appreciation Day gallery, and received hands‑on support to scale the program. The platform streamlined influencer management and member highlighting, resulting in 2,000+ approved pieces of content and 21% of visitors engaging with Pixlee, driving greater reach, relatability, and sustained community engagement.

Trupanion

Kesa Hurley

Member Engagement Specialist