Case Study: Trollbeads achieves 31% more time on site and 12% higher average order value with Pixlee TurnTo

Trollbeads Creates a Data-Driven Content & Community Strategy With Pixlee

Trollbeads, a Copenhagen-based jewelry brand that empowers customers to create custom collectible pieces, needed a way to inspire shoppers with real-life styling while serving a multinational audience. With countless creative combinations, the brand relied on user-generated content (UGC) to showcase looks but struggled to scale, localize and make that content shoppable across digital channels.

Trollbeads implemented Pixlee to aggregate UGC, match images to its product catalog for easy product tagging, and distribute inspirational galleries across its site and social channels. The strategy drove measurable business impact: time on site increased 31%, average order value rose 12%, and repeat visit rate reached 35%, while UGC lifted engagement and conversions across the full customer journey.

Trollbeads

Lisa Claire Mindegaard Uhrenholt

SoMe & Digital Campaign Manager