Case Study: The Cosmopolitan of Las Vegas achieves 250M UGC impressions and 42% Shoppable Instagram engagement with Pixlee TurnTo

The Cosmopolitan of Las Vegas Drives 250 Million Impressions with Pixlee

The Cosmopolitan of Las Vegas, a luxury hotel and casino on the Las Vegas Strip and one of the world's most Instagrammed properties, needed a way to manage and showcase the massive amount of guest-created content online. The marketing team’s challenge was to aggregate, permission and display authentic UGC that would drive bookings, boost social engagement and reassure guests after the COVID-19 travel lull.

By adopting Pixlee, the hotel streamlined UGC collection, permissions and creative display across social, on-site galleries, email and ads—including a Shoppable Instagram and a #DecadeOfMischief campaign—while using influencer discovery and tagging to curate relevant posts. The platform helped measure ROI and conversions for individual pieces of content; Pixlee-powered UGC generated 19,000+ assets, more than 250 million impressions and a 42% engagement rate on the Shoppable Instagram.

The Cosmopolitan of Las Vegas

Lindsey Riggs

Director of Digital Marketing