Case Study: Ultimate Ears builds 200+ influencer partnerships and reaches 10M+ on Instagram with Pixlee TurnTo

Tap Passionate Customers and Social Influencers to Grow a Brand

Ultimate Ears, a Logitech brand that makes colorful, waterproof speakers for active, on-the-go lifestyles, wanted to grow brand awareness by building a stronger community of customers and influencers who share real product experiences. The challenge was scaling influencer outreach and showcasing authentic user content to introduce the brand to new audiences.

Using Pixlee’s end-to-end user-generated content and influencer marketing platform, Ultimate Ears discovered and engaged passionate social advocates, launched shoppable Instagram galleries and campaigns, and organized contests to amplify authentic stories. In the first few months the brand formed 200+ new influencer partnerships, reached more than 10 million people on Instagram, streamlined influencer workflows with Pixlee’s Social CRM, and gained clearer insights into reach and impact.

Ultimate Ears

Paul Piggott

Social Media And Influencer Marketing Manager