Case Study: Sur La Table achieves higher star ratings, 90% Q&A response rate and 400% more customer photos with Pixlee TurnTo

Sur La Table Serves a Full Menu of Customer Content with Pixlee TurnTo

Sur La Table, the gourmet kitchen retailer, needed a better way to leverage its passionate community to guide shoppers at every stage. Key challenges included increasing the volume and quality of ratings and reviews, delivering fast answers on product pages, getting early feedback on new items, and encouraging more customer photos and videos.

By deploying the Pixlee TurnTo suite—Ratings & Reviews, Community Q&A, Checkout Comments, and Visual Reviews—Sur La Table tripled daily review collection and raised average star ratings from 4.1 to 4.5, achieved 90% of questions answered with a median first response under an hour, collected checkout comments three times faster with >30% response rates, and increased photo submissions by up to 400%, resulting in richer product pages, higher conversion, and stronger community engagement.

Sur La Table

Kevin Ertell

Senior Vice President Digital