Case Study: Skyscanner achieves 15,000+ permissioned UGC and a 50% Instagram redirect rate with Pixlee TurnTo

Skyscanner Showcases Global Community Content with Pixlee

Skyscanner, the global travel search platform founded in 2001, needed a scalable way to collect, showcase and analyze authentic user-generated content (UGC) across markets to better reflect its diverse audience. With millions of monthly visitors, the team wanted a customizable, permission-driven solution to replace stock imagery and streamline content management.

By adopting Pixlee, Skyscanner launched on-site displays, social campaigns, a shoppable Instagram and influencer programs using quick permissioning, visual search and tagging tools. In the first six months they collected 15,000+ permissioned UGC items, achieved a 70% consent rate and redirected 50% of Instagram visitors to the brand site, while reducing manual work and improving content diversity and performance.

Skyscanner

Ayoub El Mamoun

Global Social Media Manager