Case Study: Silver Star Brands achieves a 315% conversion lift and boosts search traffic with Pixlee TurnTo

Silver Star Brands Lifts Search Traffic & Conversions with Community Content

Silver Star Brands, a direct-to-consumer marketer of six gift and household-product brands, wanted to drive more organic traffic and lift conversion rates beyond what ratings and reviews were delivering. Director of eCommerce Ian MacDonald sought additional customer-generated content to improve SEO and better understand shopper motivations.

They deployed TurnTo’s Community Q&A and Checkout Comments to capture fast, searchable answers and post-purchase sentiments. The community features produced rapid engagement and measurable ROI: shoppers who interacted with the tools converted 315% more, the Q&A drew 109,000 visitors (with 11,500 community answers and 35,000 searches), and Checkout Comments yielded about 210,000 short, SEO-friendly remarks—boosting traffic, insights, and sales.

Silver Star Brands

Ian MacDonald

Director of eCommerce