Case Study: Seattle Coffee Gear achieves a 375% increase in user-generated content with Pixlee TurnTo

Seattle Coffee Gear Brings Value to Shoppers with UGC

Seattle Coffee Gear, an online retailer that helps shoppers find the perfect coffee setup, needed more authentic social proof to showcase real customer experiences across product pages and marketing channels. To boost engagement and capture both visual and textual feedback, the team sought a solution to collect more user-generated content, surface common product questions, and make that content shoppable and easy to manage.

By implementing Pixlee TurnTo, Seattle Coffee Gear centralized Ratings & Reviews, Community Q&A, Checkout Comments™, and visual UGC into customized, shoppable galleries and product carousels. The platform’s features — including Early Review Incentives and influencer management — helped drive a 375% increase in content collected, 39,000 Checkout Comments™, and an average product rating of 4.65 stars, while improving engagement, product-page clarity, and ongoing integration with email marketing via Klaviyo.

Seattle Coffee Gear

Kelli Rognlie

Senior Marketing Manager