Case Study: Sportsman's Guide achieves 13K+ photo & video submissions and 168K+ gallery views with Pixlee TurnTo

Scale Content Creation with a Successful Social Media Marketing Campaign

Sportsman's Guide, a leading outdoor sporting goods retailer, needed an affordable way to scale content creation and better engage its community of outdoor enthusiasts. To meet that challenge it partnered with Pixlee to amplify customer-generated photos and videos under the #ShareYourThrill campaign.

Using Pixlee’s contest and campaign tools plus a website customer photo gallery, the brand collected more than 13,000 photo and video submissions and drove over 168,000 gallery views. The campaign reduced content creation costs, strengthened the brand’s online community, and became the company’s most successful social media marketing effort to date.

Sportman’s Guide

Jake Dybedahl

Senior Social Media Analyst