Case Study: Rocky Mountain Oils achieves increased purchase confidence and community engagement with Pixlee TurnTo

Rocky Mountain Oils Combines Community and Ecommerce With Pixlee TurnTo

Rocky Mountain Oils is an ecommerce-only essential oils brand built on integrity and community, but without physical stores it needed a way to surface authentic customer feedback, build trust, and highlight niche or higher-priced products that don’t always get organic reviews.

By adding Pixlee TurnTo’s Checkout Comments pinboard, the brand created an on-site hub for customer sentiment that the team repurposes across social and email, supports customer service and affiliates, and gives shoppers quick social proof. The page now ranks in the top 7.5% of the site (31st of 419 pages), drives engagement, increases purchase confidence, and generates authentic content that helps convert new buyers.

Rocky Mountain Oils

Nyah Davis

Marketing Manager