Case Study: Raymour & Flanigan doubles verified reviews with Pixlee TurnTo

Raymour & Flanigan Doubles Authenticated Reviews with Pixlee TurnTo

Raymour & Flanigan, a furniture retailer, wanted to collect more verified customer reviews to help shoppers make confident buying decisions and support SEO, but its multi-step verification process was discouraging customers. The company needed a simpler way to authenticate reviewers without creating login friction, and turned to Pixlee TurnTo’s review and authentication tools.

Pixlee TurnTo implemented one-click auto-authentication using existing customer profile and purchase history data, allowing verified buyers to leave quick star ratings and then longer reviews. The result was a doubling of verified buyer reviews from day one, along with better mobile usability, improved reporting, and new merchandising insights for Raymour & Flanigan.

Raymour & Flanigan

Sara Ravesi

Director of Digital Marketing