Case Study: Radio Flyer achieves 7× conversion lift and 12% higher AOV with Pixlee TurnTo

Radio Flyer Drives a 7X Increase in Conversion With Pixlee

Radio Flyer, the century-old maker of tricycles, wagons and scooters, was sitting on a wealth of customer photos that drove strong engagement—but collecting and curating that user-generated content (UGC) manually was hard to scale across channels. The brand needed a way to extend UGC beyond social, reduce team workload, and bring authentic customer stories into product pages, emails and its customization flows.

By partnering with Pixlee, Radio Flyer automated UGC curation and deployment across social, product pages and email, and integrated authentic customer photos into its “Design Your Own” experience and campaigns like Wishes For Wheels. The result: 117 live galleries site-wide, over 11,000 unique shopper interactions per month within three months, a 12% lift in average order value, 7x higher conversion for shoppers engaging with Pixlee-powered UGC, and an 85% increase in time on site.

Radio Flyer

Mindy Schanzle

Marketing Communications Lead