Case Study: Nike achieves community-driven product insights and streamlined review management with Pixlee TurnTo

Nike - Customer Case Study

Nike, a global leader in athletic apparel and footwear, needed a scalable way to capture customer sentiment across a wide range of products and markets and to turn fragmented feedback into merchandising and product insights. The challenge was consolidating disparate review sources and delivering actionable, community-driven intelligence to product, merchandising, and brand teams worldwide.

Pixlee TurnTo provided a strategic partnership with custom integrations and dashboards that centralize reviews, measure syndication success, track multilingual coverage and weekly ratings, and surface qualitative feedback for design and merchandising decisions. The result was increased review coverage and visibility, streamlined review management, and ongoing, cross-functional insights that directly inform Nike’s product strategy and community-driven innovation.

Nike

Carmelina Cafarelli

Digital Experience Manager, Global Digital Flagship